SF BART Mascots
To encourage public transit use among youth, the San Francisco Bay Area Rapid Transit (BART) system introduced five anime mascots themed around BART and the Bay Area.
I was tasked with conceptualizing and illustrating merchandise themed around specific mascots, the BART trains, and the culture of the Bay Area.
Role
Designer & Illustrator
Credits
Melody Starling | Design Director
Tags
#Visual Branding #Illustration #Merchendise
The theme of the design was to show Baylee, the character mascot, enjoying all the different food that the Bay Area had to offer. All of the food depicted is considered a Bay Area staple with dishes that range from snacks to meals to desserts. The tape also contains many elements of the transit system such as depictions of the trains themselves to subtle details that reflect the five different colored train lines.
