Swit
Swit is a workplace operating system with collaboration essentials all in one place - tasks, chat, goals, approvals, and integrations. It is a powerful alternative to using many individual tools, it incorporates all the features typically offered by communication and project management platforms.
We aimed to enhance brand recognition and communicate the core values of re-humanizing work and connecting employees.
Role
Designer & Illustrator
Credits
Garrick Antikajian | Design Lead
Anj Censon | Senior Designer
Anna Lee | Brand Experience Lead
Natalie Litofsky | Content Manager
Tags
#Marketing Design #Visual Branding #Illustration #Website Design
The updated Swit logo integrates the core functions of chat, task management, and integrations, highlighted by blue, green, and orange colors. The individual shapes merge to form a heart, preserving a key element from the original design that represents the human connection fostered through collaboration.
The website integrates the revised logo and branding elements to ensure consistency across all touchpoints. The site was redesigned to clearly showcase the product, making it easier for visitors to find information and encouraging them to explore more sections with eye-catching visuals.
We created comprehensive guidelines for illustrating people. These guidelines detailed how to abstract elements such as facial expressions, body language, and clothing styles, while also ensuring diverse representation in our illustrations.
Sketches and illustrations were created by myself, Garrick Antikiajian, and Anj Censon
